I have looked at three campaigns to better understand their rhetorical tactics:
“The “Dakota Access” Pipeline (DAPL) is a $3.8B, 1,100 mile fracked-oil pipeline currently under construction from the Bakken shale fields of North Dakota to Peoria, Illinois. DAPL is slated to cross Lakota Treaty Territory at the Standing Rock Sioux Reservation where it would be laid underneath the Missouri River, the longest river on the continent.
Construction of the DAPL would engender a renewed fracking-frenzy in the Bakken shale region, as well as endanger a source of fresh water for the Standing Rock Sioux and 8 million people living downstream. DAPL would also impact many sites that are sacred to the Standing Rock Sioux and other indigenous nations.
The DAPL is a massive project being organized by a shady group of the world’s largest fossil-fuel companies and banks. They have offices in cities around the world. Putting direct, nonviolent pressure on the corporations building and funding this project is critical for supporting frontline resistance to DAPL” – #NoDAPL Solidarity
“This is a call to build a sustained pressure campaign against the pillars of support for the Dakota Access Pipeline. In order to complete the pipeline, DAPL must be able to access capital markets, construction labor, and government permits. All of these create a constellation of pressure points within a system of power that makes DAPL not only economically and politically feasible, but profitable, in the scheme of capitalist accumulation. The goal of pressure campaigns is to disrupt the process of accumulation by targeting both capital and power.” – https://itsgoingdown.org/nodapl-indigenous-land-defense-strategic-solidarity-pressuring-power-capital/
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“On January 20th, hundreds of thousands of people will be storming the streets across the US against Trump’s accelerated assaults on migrants, LGBTQ people, women, unions, people of color, and the entire working class.” #J20 Resist
This campaign uses a combination of continued direct action tactics, social media and online marketing of the campaign, as well as decentralized grassroots organizing in order to maintain its presence, while simultaneously growing its number of participants.
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“The campaign, #SayHerName, was created to raise awareness about the number of women and girls that are killed by law enforcement officers. For Crenshaw – who coined the term “intersectionality” in the 1980s to describe the way different forms of discrimination overlap and compound each other – it is a brutal illustration of how racism and sexism play out on black women’s bodies… unless the way women are killed is taken into account, says Crenshaw, we can’t “broaden our understanding of vulnerability to state violence and what do we need to do about it”. There are many cases, for instance, where women are killed by police who arrive as first responders to emergency calls for mental health crises. “Disability – emotional, physical and mental – is one of the biggest risk factors for being killed by the police, but it is relatively suppressed in the conversation about police violence,” she points out.” #SayHerName – covered by The Guardian
The #SayHerName campaign is conducted through grassroots organizing. When violence against womxn happens, instead of erasing or allowing the public to forget that it has happened, activists, all over, begin saying her name. This is done through using the hashtag #SayHerName along with the name and story of the womxn who has been victimized over social media. This is done by holding rallies to say her name. This is done by creating art to say her name. It is a campaign that works against the forgetfulness of current society and seeks to remind people that womxn are being killed and we can not just turn our backs or find something to distract us from the violence that goes on in the world. We must say her name.
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